Revitalizing the Aquatrols Brand

One of the first projects I tackled at Aquatrols was streamlining product branding. Aquatrols was a house of brands, and when we conducted market research, we found that customers did not associate with the products they used. When asked what is their favorite soil surfactant, many answered, “We just use the Aquatrols.”

This project aimed to create easy-to-identify elements from the original product but tie them back to the core Aquatrols logo.